In this regard, it’ll be particularly interesting to see how many MAUs and subscribers the platform manages to attract during Q2 2021 – and the percentage of MAUs who engage with podcasts.Britain’s tabloids have long known and ascribed to the fact that sensationalist content can attract attention and subscribers. The subscribership plateau (as well as the potential implications on operations moving forward) may be contributing to SPOT’s difficulties.
Lastly, Spotify, after achieving material subscriber growth during 2020, noted in its Q1 2021 performance analysis that it had added just three million paid users – even after debuting in South Korea (population 52 million) without a free tier and expanding into a multitude of other nations yet. Plus, the figure remained flat from Q4 2020.Įxpanding upon the idea, SPOT, in spite of turning in noteworthy losses thus far in 2021, is still worth a full $36 or so more than it was on May 21st, 2020.
Keeping these points in mind, the Spotify stock-price hike initiated long before JRE even arrived on the service – and, in turn, far before the income and listenership specifics of podcasting became clear.īut in one possible explanation of the SPOT falloff, Spotify revealed in its Q1 2021 earnings report that just a quarter of MAUs had engaged with – not necessarily listened to from start to finish – podcasts throughout this year’s opening three months. Additionally, the entity paid $235 million for Megaphone last November, a reported $250 million for The Ringer in February of 2020, and a reported $230 million for Gimlet Media in 2019. Some analysts then set bullish SPOT target prices, touting the perceived earning potential associated not only with JRE, but podcasting in general – and expressing the hope that non-music audio entertainment would enable Spotify to move past its razor-thin music margins and tap into a new revenue source.Īs an aside, Spotify reportedly paid $100 million for the rights to JRE and also hosts (undoubtedly expensive) podcasts from Michelle Obama as well as Barack Obama and Bruce Springsteen, to name some.
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